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You might be wondering, as a blogger, how you could incorporate testimonials or customer reviews on your website?
Well, it depends on a few factors and the focus of your blog. If you’re helping people by offering some type of coaching and you’ve feedback from others you’ve helped, then you’ll want to include testimonials as a way to encourage others to work with you.
Testimonials can be powerful when used correctly.
3 Powerful Reasons To Use Testimonials On Your Blog
1. The Trust Factor
If you’re a blogger that sells anything on your site, then listen up. People buy from people they know, like and trust. One of the ways people begin to know, like and trust you is through testimonials and reviews.
I’m not talking about the reviews you do on a product; I’m talking testimonials or reviews from a product you’ve produced and sold yourself or a service you provided. Elite Blog Academy uses testimonials to show how successful the course was for many bloggers.
Trust is the prerequisite for people to enter the sales funnel. Without it, they won’t buy from you. It’s really that simple. Think about how many times you’ve checked the reviews before you made a purchase. Did they influence your decision? Well, they’ll influence your buyers as well.
2. Positive Influence
Testimonials and reviews are so powerful that 90% of positive reviews influence a buying decision and 86% of negative reviews make some impact on a person’s choice to buy a product or service. If you’re selling something online, 60% are more likely to purchase if it has any ratings, comments or reviews posted.
That’s pretty powerful stuff.
Wouldn’t you like that working in your favor?
3. Credibility Marketing
Comments, endorsements, recommendations, and testimonials help give you credibility in the marketplace and help others make decisions to buy services or products.
It also keeps people coming back to your blog. Especially if really great comments have been left that indicated someone found the post useful and helped them solve a particular problem.
So how do you create testimonials and reviews? Here are some examples:
- Use excerpts on your blog of people who have had something really great to say about you.
- Make sure you can back up any claim made in a testimonial or review. Don’t lie or over exaggerate.
- If you’re mentioned in the press, share it.
- If someone is bragging about your service or blog, ask them if you can share their testimonial with others
- Ask for testimonials outright. Happy customers are usually willing to help you out.
- Collect testimonials consistently.
- Don’t create a page labeled “testimonials.” Create a different caption like, “Raving Fans.”
- Make it easy for people to offer you feedback.
- Attach names and photos to testimonials when given permission to do so.
- Consider using video.
- Write and offer sample testimonials for your customers.
Those are just a few of the ways you can use testimonials and reviews to your advantage.
Testimonials and reviews won’t work on every blog. You need to be thoughtful about where you put them and why you are using them.
If you want to see how I used testimonials on my site, you can check them out on my media and speaking page and my work with me page and to see how Ruth from Elite Blog Academy uses them check them out here.
Testimonials can be a powerful tool to help you grow your blog. Sponsors will look at them, as will potential clients who want to hire you to work with them. Don’t skimp on this step. Create your “raving fans” page and highlight what others are saying about you to your advantage.