If you’re trying to grow your blog traffic, you’re no doubt using Pinterest.
Not only can readers find your posts, but they can also easily share them and bookmark them for another read later.
In fact, Pinterest alone drives more traffic and sales than the other social media sources combined.
You may be considering using Pinterest group boards to increase your traffic flow. After all, a group board is shared by many people, so there’s a higher chance of your pins being found. Think of it as one big thrift store of pins; with new content being added all the time.
While this is great for search engines because there’s always fresh content, it’s not so great for followers. A group board is usually just a hodge-podge of information without any kind of organization.
This requires a lot of clean up time if you manage this board. You need to keep an eye on the pins being added, confirm that they all lead to actual sites and get the pins organized in some kind of format, so it makes sense. Otherwise, the board can hurt your traffic flow.
Tailwind Tribes is different.
Instead of one big group board, it’s a group of people that share each other’s pins. Other tribe members will pin your pins to their boards.
The best part of Tailwind Tribes is you DO NOT need to have Tailwind to join a tribe and reap the benefit of other people sharing your content.
Let’s take a more in-depth look at how it works.
WHAT IS TAILWIND?
Simply put, it’s a Pinterest APPROVED scheduling app.
Yes, you can schedule your pins at the best times instead of trying to pin your posts daily, giving you a little more time to work on more important tasks.
Having a tool that allows me to schedule pins on Pinterest has become essential to my Pinterest marketing strategy, growing my followers, and bringing traffic back to my blog – which is what we all want right? YES!
Want to know the best time of the day to pin? It’s an important question, and Tailwind can help you with that.
When you first you first sign up for Tailwind they crunch a bunch of data about what type of content you pin, and when your audience is most active on Pinterest.
They then create your Smart Schedule, which is a calendar of time slots for every day of the week. These time slots are a recommended time based on your specific audience and analytics:
- When are they are active?
- When are your pins getting the greatest response?
- What’s the pin about?
- What’s the board about the pin is going to?
Your schedule is personalized by applying insights from over 500 million pins and 200 million boards.
And you can add or remove time slots depending upon if you want to pin more, or less, throughout the week.
- GREEN time slots are optimized by Tailwind (You’ll receive high engagement at these times)
- GREY are times manually selected by you
- DOTTED outline are more suggested times by Tailwind (as your audience changes extra time slots are suggested by Tailwind)
This is probably one of the best features of Tailwind.
WHAT IS A TAILWIND TRIBES AND WHY IS IT THE NEW GROUPBOARD
Once you sign up for Tailwind, you can join a tribe of like-minded pinners so that you can share each other’s pins. Each tribe member adds their own pins in the queue, and once the pins are added, you can then add them to your Tailwind schedule. They’ll automatically pin at the date and time you schedule.
WHAT DOES TAILWIND COST?
Tailwind is a budget-friendly way to easily grow your blog!
There’s a free plan that allows you to join up to 5 Tribes and submit up to 30 pins per month.
It’s a great option if you’re just starting out and want to see how it works. Beyond that, plans start at just $5 a month to join more tribes and submit more content.
Once you join, you’ll see a Tribe section on the left side in your menu. Tribes are searchable so as long as it’s public, you can search by topic to find one you like then just request to join.
HOW DOES TAILWIND WORK?
The steps are simple:
- Decide how many pins you want to pin daily
- Upload those pins to Tailwind from your blog or Pinterest account either directly or by using the Tailwind Chrome Extension
- You can let Tailwind decide your pinning schedule or you can choose your own times (Hint: a combination of both usually gets the best results).
- Then just let Tailwind do the work and promote your pins
It’s that easy!
HOW DO YOU GET TRAFFIC FROM OTHER TAILWIND TRIBES?
When you add a pin to your Tailwind Tribe, it’s shared by the other bloggers in the group.
While it can take up to two weeks to see some re-pins depending on how many pins are in the queue and how the pins are scheduled, once your pin is shared it can significantly increase your traffic. Especially if it’s shared by a blogger with a large following or several small bloggers.
You can easily get your pin circulating without tons of pins to group boards. Plus, adding quality content from other bloggers will give your own Pinterest engagement a boost.
HOW DO YOU MAKE THE MOST OF YOUR EXPOSURE?
To get maximum exposure for your pins, it’s best to stagger your scheduling instead of pinning to every tribe at once. For instance, if you have three pins you want to share, pin them to different tribes.
Monday: Pin 1 to Tribe A, Pin 2 to Tribe B, and Pin 3 to Tribe C.
Wednesday: Pin 3 to Tribe A, Pin 1 to Tribe B, and Pin 2 to Tribe C.
While it can get a little complicated keeping track of where and when you add pins, a simple spreadsheet can help you keep it in order.
HOW DO I KNOW THE TRIBE IS A GOOD FIT FOR ME AND MY BLOG?
You want to make sure you’re spending your time wisely and not pinning to a tribe that’s not sending traffic your way.
But you can easily check how much traffic you’re receiving through Google Analytics. Look under “Acquisition” – “Campaigns” – “All Campaigns” to find your overview. You’ll see “Tailwind Tribes” listed under the type of campaign so you’ll be able to see how much traffic is coming your way.
PUTTING IT ALTOGETHER
Now that I’ve convinced you that you need to give Tailwind Tribes a try, let me offer a few success tips to get you started in the right direction:
Know the rules. Not all tribes allow affiliate pins or pins that are off topic. Breaking the rules will get you kicked out. Also, the tribe owners can see who is reciprocating so commit to support your tribe members, don’t just pin your own pins and duck out.
Add quality content. Tribe members don’t have to pin everything; they can select what they want to re-pin. If you want your pins to be chosen, pin quality content that will make others want to share.
Rotate your pins. Like the schedule above, pin your pins to different tribes in a rotation. This will increase your chances of being re-pinned often, giving you maximum exposure.
Double check descriptions. Descriptions are sometimes missed then pinned from the chrome extension so double check to make sure you have one, and it’s correct. Without a description, other bloggers are less likely to re-pin.
Remember what your mother taught you . . . Share. In fact, make sure you share more than you pin. You can easily do this by “batch” sharing a few times a month.
Tailwind is more than a good way to grow your blog traffic; it’s THE best way to grow your traffic through Pinterest.
Start slowly until you get the hang of it, then upgrade your account, join more tribes, and see your traffic skyrocket.
JOIN MY TRIBES