If you’re ready to blow your blog up with tons of traffic this year, you need to be on top of the 2018 blogging trends.
Things change rapidly in the blogging world. Knowing the up and coming blogging trends will help you stay above your competition and see more traffic.
Elite Blog Academy can help you stay on top of the essentials for blogging success to make 2018 your best blog year. Whether it’s how-to’s or blogging trends, you’ll find what you need to grow your audience.
So, what are the 2018 blogging trends you need to know about? There are several and they can seem overwhelming, but I’ve got you covered.
THE TOP BLOGGING TRENDS YOU NEED TO KNOW ABOUT
Word count trends are going up. In 2015, the average word count for a post was 887 words. In 2016, that went up to 1,054 words. Now, posts of 1,500 + words are the ones getting more social media engagement and encouraging readers to spend more time on your blog.
But don’t just add words for the sake of adding words. You still need to put out high-quality content to keep readers interested. Your followers aren’t looking for fluff content, they want real “meat and potatoes” kind of content that fills them up and keeps them interested. Readers would rather read one post that tells them everything they want to know instead of several posts that gives them bits and pieces of information.
Not sure you’ve got that much to say?
Creating an outline and then working to fill in the blanks helps to look at a topic from all angles. Think about your reader. What do you think they most want to learn about his topic? What problem are they trying to solve? Are there multiple ways to solve it? Just keep asking and dig deeper and deeper.
Creating a blog post with 1500 words becomes easy when you stop skimming the surface and go deep.
QUALITY OVER QUANTITY
The good news about creating longer posts is that you can now post them less often. 2018 blogging trends are leaning more towards high-quality posts less frequently. No need to feel overwhelmed by long posts because you don’t need to create them as often. Readers are interested in your content, but they usually don’t have time every day to check in and see what you’re posting. Instead of straining your energy to come up with three posts every week, put all of your energy into one longer, more meaningful post that will engage your audience and build a relationship.
Sounds far less stressful too don’t you think?
Why write if no one is going to read a short 500-word blurb. Instead, put your best effort an energy into longer blog posts and write one great stellar piece of content each week.
BE USEFUL AND RELEVANT
Google is getting better at finding useful content for readers and weeding out self-promotional type content. Search results are getting more and more competitive so if you want to get or stay in the top rankings of Google, you need to provide useful content. And yes, sometimes that means something of quality for free. Offering valuable free content can help boost your rankings. Beware though, this means completely free with no strings attached. In other words, asking readers for their email address in order to read your content is something Google now frowns upon. Get rid of the pop-ups and welcome your readers with open arms, even if that means not collecting their email address.
If you’re not sure how to create more engaging content, check out Elite Blog Academy’s Blog page for more information.
Check out this video training about why this works and why we should consider it.
Video content is becoming more popular and engages the attention of your followers for longer. Creating posts that include video will have a stronger reach and increase social media engagement. If you post about fitness, food, or anything else that can be turned into visual content, show, don’t tell. Instead of only one Pinterest friendly stock photo with your recipe, include a video that shows step-by-step actions. Your readers will stay longer on your blog to watch the videos and they’ll engage more with shares and comments, which will naturally increase your reach.
OK, I know this might sound a little scary. Pure, unedited, live video can be intimidating. But it also engages your followers by connecting with them on a personal level and letting them know there is a real person behind the blog.
You don’t have to do it frequently but sharing a few live posts will increase your reach and encourage your followers to engage with you more. As you’re live streaming, they can comment on your topic. Calling them out by name and thanking them for their comment or question will build the trust level of your brand and help your followers feel like they know you.
Your readers want to get right to the content they’re looking for and don’t want to waste time searching. A better layout that allows your followers to get right to what they want to read while remaining clean and uncluttered will appeal to more readers. View your website as a visitor; can you easily find content without hunting for it? Are the images and videos appealing? Is the most relevant content on the home page? Are the latest posts featured? If you answered no to any of these questions, it may be time for a blog makeover. Try a new theme or a new layout for your content. Post more visually appealing images and videos to draw readers in.
To read more specifics about this methodology called the spoke and hub method, sign up for Ruth Soukups 2018 Blogging Trend Report. It walks you through examples of how this layout can increase engagement on your site and keep your fans happy because they can find exactly what they need when they need it most.
As we discussed with live streaming, your followers want to know you better. They want to feel like your friend. This helps to build their trust level and keeps them coming back again and again. You know what they say, people will buy something only from people they know, like and trust. This particular strategy is aimed at that fact.
Sharing your own stories is a great way to create a more personal feel. When writing your posts, all the how-to’s and step-by-steps are fine but tell them why you’re sharing this information. What you’ve learned along the way from your own mistakes that will help them, why the topic is so important to you. Tell your story as if you were talking to a friend. With so much blog competition out there, your readers have tons of choices about where and how they’ll spend their time. If they feel a personal connection with you, they’ll be more likely to stop by your blog for a visit.
One of the ways in which you start to gauge this is how many comments and emails you get from your readers. When you write from a place of authenticity and caring and it comes through in your writing, people start talking back and what they tell you is priceless.
The bottom line is this . . . 2018 blogging trends are heading towards longer, high-quality posts that are posted less frequently and are more engaging. Videos, both pre-recorded and live streamed, are engaging a higher number of followers. And clean, easy to navigate sites are keeping readers on your page longer. If you’re ready to make a big splash with your blog, you need to check out the Elite Blog Academy for high-quality blogging content.
So which of these trends will you be picking to focus on so you can up your 2018 blogging strategy? What tweaks can you make to your current blog strategy to stay competitive and relevant in your niche? Keep in mind that when it comes to your blogging strategy, little changes can make a big impact. Small tweaks to your content, like creating longer posts for starters can make a big difference to your audience and keep them coming back for more.